NASSAU, The Bahamas, October 17, 2023 – Nassau Paradise Island Promotion Board has been recognized by industry leading travel trade news outlet, Travel Weekly, for its advertising efforts in promoting the tropical island destination. Responsible for building awareness and motivating travelers from all over the world to choose Nassau Paradise Island as their vacation or meeting destination, the promotion board won awards for its Paradise in New York Times Square live activation campaign and its Closer Than You Think advertising campaign.
In the Destination Marketing – Live Installation/Activation Program for Destinations category, Nassau Paradise Island Promotion Board won gold for its Paradise in New York Times Square campaign. The campaign brought bright, live action visuals to the heart of Times Square with a 14-month digital billboard display. Target visitors were greeted with 15 visually striking video advertisements displayed on three screens every hour, 24 hours per day, seven days a week. These ads featured NPIPB’s hotel and airline partners, enticing visitors to pause, take notice and start booking their trip to the island. NPIPB will refresh the creative for this campaign and extend it into 2024.
In the Destination Marketing – Campaign – Advertising/Marketing for Destinations category, Nassau Paradise Island Promotion Board won silver for its Closer Than You Think campaign. Using videography to showcase the island’s variety of activities, accommodations and iconic attractions, the Closer Than You Think campaign focused on the island’s accessibility for visitors. The campaign serves as a reminder that paradise is indeed “closer than they think”, with enticing offers, flight packages and more from Nassau Paradise Island’s wonderful hotels and resorts.
The Travel Weekly Magellan Awards honor the best in travel with a broad range of industry segments, including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Advisors and Agencies, Tour Operators and Car Rental.
This year’s full list of winners can be found here.
About Nassau Paradise Island:
Nassau Paradise Island, Bahamas is known for having some of the most beautiful white sand beaches in the world, turquoise blue water, the Caribbean’s best entertainment and a spectrum of resorts from ultra-exclusive to family friendly. This convenient destination is serviced by several non-stop flights from most major U.S. cities. Less than an hour from South Florida and less than three hours from New York City, Nassau Paradise Island is so close, yet feels like it’s a world away. Additional information about where to stay and incredible value-added packages may be found at www.NassauParadiseIsland.com.
Ella Chancellor / Carter Long
Lou Hammond Group